Blog often, ideally Daily, and you will attract the attention of the Search Engines with new content.
Attracting the attention of the search engines will get you ranked ( higher ) in the search engine results.
Achieving a higher Search Engine Result will result in more visitors to your website and in turn, and increase in the number of booking from your website.
Pretty straight foreword, right?
Then why don’t most businesses start a blog?
Is it not worth it? Is it not professional enough? Is it a lot of extra work? Is it not worth the return of FREE additional business? Why wouldn’t you do something that is proven to work, and is so easy and inexpensive to implement?
The biggest bloodline of my business is search engine traffic. Search engine traffic amounts to over 80% of my bookings for this year (2008) and last year (2007).
Word of mouth is great, but by the time people, who saw me perform at an event, try to book me, I’m already booked for their date.
I had released a website to start a photo booth business, and I started that website with a free blog (WordPress) installed a free template, and it’s up and running. All I had to do was come up with the content, add a few pictures, post a few blog posts and vioala. I have a running business with $0 in advertising or in buying a template and a 1st page ranking in google for Photobooth related search terms. (Notice I am taking advantage and placing a link on this post to my photobooth website, it helps with search engine rankings, and no that is not the main reason I blog )
Search Engines LOVE Fresh New Updated Content. Blogs allow you to refresh your content easily and as often as can. Just Login, and start typing. It’s that easy (once it’s installed).
Sure the installation of a blog is technical, it will require more time out of your day (1hr – 2hrs max), and u have no idea of what to blog about. But it’s worth the time and effort. If it wasn’t I wouldn’t have started this blog of free information and my success with bloggin. I love it and I want to attract as many people to this great resource that I love sooo much!